Choosing the right social media platform for your business

Registration: 9–9.30am
Workshop: 9.30am-12 noon

You’re in business and want to use social media to bring your brand to market. Which social media platform is the right one for you? How should your content look? Should you use video or photos? How often should you post and is it even working?

You can waste a lot of time, energy and money doing the wrong things before you figure out the right thing to do.

Introducing the 7Ps of Social Media Marketing – a step-by-step guide to building confidence using social media platforms to your business advantage.

In this workshop you will learn how to:

• plan your approach
• use the different social media platforms
• understand metric performance
• develop your content property
• determine who are your competitive players
• build your community presence
• determine your profitability and pivot!

It’s better to excel on a few platforms than to spread yourself too thin. Focus on the platforms that align most closely with your business objectives and where your audiences are active.

To be prepared for our workshop you will need to have:

• your laptop
• ability to access your social media platforms
• positive energy.

Brisbane City Council, with Your Marketing Machines, is delivering free workshops to support local businesses to grow and thrive.

Look out for further events in the business series.